Volvo Klubb90 Tour Opener

Thomas Ingenlath joined the Swedish car manufacturer Volvo in 2012. Since then he worked on bringing Volvo back to its Scandinavian roots and its heritage as a design-oriented, iconic and pioneering brand in the automotive industry. When in 2015 the new XC90 had its premiere, Volvo showed the world its approach playing a leading role in the future of premium cars and of course and that there will come a lot more in the future. This year 2 new models, the Volvo S90 and V90 were launched and its German premiere took place during the „Techno Classica“ motor show in Essen.

AD.LIPS was asked to produce a film together with Mr. Ingenlath where he will explain the 2 new models and introduce his favorite features on both cars. The film was used as an opener for The „Volvo Klubb90 Tour“ which had 10 stops throughout Germany, where Volvo introduced the 2 new models to an invited audience including, dealers, customers, and the press.

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  • Agency:TAS Emotional Marketing GmbH
  • Client:Volvo
  • DOP:Dustin Janczeski, Timm Gillner
  • Editing:Dustin Janczewski
  • Location:Essen, Germany
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