Founded in 1971 HJC today is one of the leading motorcycle helmet manufacturers with the most sold units worldwide. The RPHA helmet family represents HJCs high-end version of each helmet style they offer. Each style is as different as the riders out there.
Therefore our task was to produce 3 different clips matching each style of helmet and target group of rider. The schedule was tight, so within 4 days of production we went to the beautiful Spanish Pyrenees, the Costa Brava, and Barcelona, as well as the Formula 1 track in Barcelona. All films got released during Intermot in Cologne and Eicma in Milan.