EXPEDIA EXPANDING HORIZONS
TASK
Travel is booming. And travel is digital. 86% of daily Internet users who like to travel plan their trip online. But where? Whether on Instagram or the travel blog: recommendations must stand out. Expedia wants to bring trips to attractive destinations closer to a young and digitally affinity target group. Technically innovative content is intended to get users to engage with selected European cities.
IDEA
We use old-school influencers. Whether Van Gogh, Monet or Kandinsky – they all painted excerpts of their impressions in the world. We transfer the artists’ enthusiasm for a place into the digital. We are faithfully expanding your greatest masterpieces to a 360° experience and linking them to the real places of today.
IMPLEMENTATION
We determined the exact locations of world-famous images. But where the artists showed only one cutout, the artwork is expanded in the true-to-original style of the respective artists – to a digital 360° all-round view of the places. So we show the places just as the artists saw them back then.
We also produced a current 360° photo from the exact same point of view. Within the application, users can seamlessly switch to the current reality of the displayed locations.
We combine the experience with information about location, work and artists. And of course, with Expedia, users can book a real trip to these picturesque places.
The project has been awarded 2x bronze at the ADC 2020.
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