Last year we traveled to Barcelona to produce the imagery of Terns 2016 folding bike line. This year we decided to turn the tables and our Barcelona based photographer Sebas Romero came to us. With Dortmund being our home base, we exactly knew the places to go to, showcasing that the Ruhr area has more to offer than coal and steel.
We also needed to produce a complementary image film which covers the same locations as the photoshoot. Therefore we worked with our local filmmaker Timm Gillner, who brought those folding bikes into motion.