During the last Berlin Fashion Week, we got asked, if we want to produce OnePiece’s new TV commercial around the claim „comfort brings confidence“. The plan was to produce a spot which is based on storytelling instead of a collection of mood shots showing beautiful models wearing cloth.
We liked their plan and started working on different ideas. The final decission was to create a story around basketball which matches the OnePiece style perfectly and also was a great opportunity to play with both: „comfort“ and „confidence“.
- Share Project :